Im not on FB never have been, never will be but my wife tells me about the "So Proud" posts of parents bragging of their kids achievements. Who gives a **** if you're kid got picked to play the triangle in the school band. The real loved ones know of the achievements before it goes on FB, it's just a head swell grab.
Another my wife tells me which quite frankly nearly makes me throw up in my mouth, and infuriates my missus, is her old boy's girlfriend always takes photos of where they're at with a caption like " <her name> is feeling happy having a beautiful lunch with <his name>"

FFS you're 68 years of age

Whoops, there goes another year. Whoops, there goes another pint of beer.