South Australia's new brand logo

[Footy Chick]

I like the bloke who cut out the exact same logo out of a FUIC carton.

Heaps good

[Barto]

Wont help out in SA's status as the joke of the nation.

Reminds me of the Time Tunnel a bit. Either that or it's some event horizon sucking the rest of the nation down with it.

[Jimmy_041]

OK simpletons, yes the brand logo cost 1.5m to create/market/advertise but the tourism dollars into the state from said promotion will be ten fold!!

FMD - now I've heard it all
You reckon that's going to bring in tourism dollars or are you talking about a multi million dollar tv campaign to go with it?
I bet the people on KI thinks its fabulous
The bloke who designed it must be having the biggest laugh of his life at our expense, PLUS he got paid to do it

[supersonicgun]

What they should of done was run a comp for primary school kids,like I have seen in the past for logos.the winner could of got a trip to Disneyland with there parents and the tax payer would of saved 1.5 mil.just another reason why the average person gets pissed off

[RustyCage]

I like the bloke who cut out the exact same logo out of a FUIC carton.

Heaps good

[dedja]

and he remembered to include Tassie ...

[Ian]

Not a good intimation for a town which is borderline interesting.

South Australia is more than 1 town trb, are you another that believes SA stops at Mt Barker, Gawler and Two Wells? a bit like the East Coasters that believe if it's not in Sydney, Brisbane or Melbourne it doesn't exist




The logo is crap, looks cheap, amateurish, I'd say childish but I reckon children could have come up with something far more relevant ................................... and where has the blue gone?

[Footy Chick]

a bit like the East Coasters that believe if it's not in Sydney, Brisbane or Melbourne it doesn't exist
?

Oh you mean channel 9?

[Sky Pilot]

Not a good intimation for a town which is borderline interesting.

South Australia is more than 1 town trb, are you another that believes SA stops at Mt Barker, Gawler and Two Wells? a bit like the East Coasters that believe if it's not in Sydney, Brisbane or Melbourne it doesn't exist




The logo is crap, looks cheap, amateurish, I'd say childish but I reckon children could have come up with something far more relevant ................................... and where has the blue gone?

X2
100% agree with you there

[CENTURION]

looks like a Macca's chips container.

[Bat Pad]

http://www.brandsouthaustralia.com.au/

If you visit the above link, there is more information etc. and the other ways the brand will be used.

If you go to the Brand Essence tab towards the top of the page it explains some reasoning behind the image, goes into brand theory etc.

[scoob]

http://www.brandsouthaustralia.com.au/

If you visit the above link, there is more information etc. and the other ways the brand will be used.

If you go to the Brand Essence tab towards the top of the page it explains some reasoning behind the image, goes into brand theory etc.

I love the brand essence tab - do they mention anything that has happened in the last 20years... the most backward state in australia - FFS you can't even build a high rise apartment block in the CBD - now that is innovative and creative.

[Bat Pad]

http://www.brandsouthaustralia.com.au/

If you visit the above link, there is more information etc. and the other ways the brand will be used.

If you go to the Brand Essence tab towards the top of the page it explains some reasoning behind the image, goes into brand theory etc.

I love the brand essence tab - do they mention anything that has happened in the last 20years... the most backward state in australia - FFS you can't even build a high rise apartment block in the CBD - now that is innovative and creative.

Why would you mention anything from the last 20 years? Obviously, when you change something you are looking to the future and leaving behind the past. That's what the state is looking for, to become innovative and creative again. All the things you have mentioned are what the state is trying to change.

[scoob]

http://www.brandsouthaustralia.com.au/

If you visit the above link, there is more information etc. and the other ways the brand will be used.

If you go to the Brand Essence tab towards the top of the page it explains some reasoning behind the image, goes into brand theory etc.

I love the brand essence tab - do they mention anything that has happened in the last 20years... the most backward state in australia - FFS you can't even build a high rise apartment block in the CBD - now that is innovative and creative.

Why would you mention anything from the last 20 years? Obviously, when you change something you are looking to the future and leaving behind the past. That's what the state is looking for, to become innovative and creative again. All the things you have mentioned are what the state is trying to change.

No that is their reasoning for the design of the logo and I quote :

Every day, across the state, South Australian businesses, communities, organisations and individuals are creative, innovative and industrious in their approach to everything they do. The way we live, work and grow as a state encompasses these values, we are literally living these brand values.

I would think we are doing the exact opposite to living these brand values.

Innovative - one way freeway, out of date road and rail system, pathetic pulic transport, CBD that closes down on public holidays - all signs of poor innovation and its not what the state stands for... and this logo/branding isn't going to improve any of that.

[Bat Pad]

Sorry it wasn't the Brand Essence tab I should have been refering to, its the open the door portal (or whatever) on the front page.

That goes into much more detail

[OnSong]

I like the bloke who cut out the exact same logo out of a FUIC carton.

Heaps good

Yeah, wicked Japanese-owned product representing the state. Not that I have anything against the Japanese.

If you're going to do that, use the Fleurieu Milk Company iced coffee carton.

[scoob]

Sorry it wasn't the Brand Essence tab I should have been refering to, its the open the door portal (or whatever) on the front page.

That goes into much more detail

all cool... there are arguements against what they say :

Time and again, our research kept coming back to three words. Creativity. Innovation. Industriousness.


The three core values that define the essence of South Australia. Not because we say so. But because they ring true with the people and businesses we want to attract to the State.

The SA Govt constantly using interstate designers for all major projects in SA goes against these core values, having to construction and deconstruct a grandstand for 6 months of the year in the parklands is far from innovative.

[Bat Pad]

Sorry it wasn't the Brand Essence tab I should have been refering to, its the open the door portal (or whatever) on the front page.

That goes into much more detail

all cool... there are arguements against what they say :

Time and again, our research kept coming back to three words. Creativity. Innovation. Industriousness.


The three core values that define the essence of South Australia. Not because we say so. But because they ring true with the people and businesses we want to attract to the State.

The SA Govt constantly using interstate designers for all major projects in SA goes against these core values, having to construction and deconstruct a grandstand for 6 months of the year in the parklands is far from innovative.

I'm not going to disagree with the points raised, but there is more to South Australia than public infrastructure.

Those words decribe South Australia in the past, something that perhaps we have forgotten. But that does not mean that they are not in our core nature. We built a city in the dessert, we gave women the vote first etc. We aim to not just be seen as that again but to actually live it.

The first step is setting the goal, which is to go back to what we are in my opinion, not turn into something we are not. Now whether this logo accurately represents that is subjective and I won't say you are wrong if you think it doesn't.

[scoob]

Sorry it wasn't the Brand Essence tab I should have been refering to, its the open the door portal (or whatever) on the front page.

That goes into much more detail

all cool... there are arguements against what they say :

Time and again, our research kept coming back to three words. Creativity. Innovation. Industriousness.


The three core values that define the essence of South Australia. Not because we say so. But because they ring true with the people and businesses we want to attract to the State.

The SA Govt constantly using interstate designers for all major projects in SA goes against these core values, having to construction and deconstruct a grandstand for 6 months of the year in the parklands is far from innovative.

I'm not going to disagree with the points raised, but there is more to South Australia than public infrastructure.

Those words decribe South Australia in the past, something that perhaps we have forgotten. But that does not mean that they are not in our core nature. We built a city in the dessert, we gave women the vote first etc. We aim to not just be seen as that again but to actually live it.

The first step is setting the goal, which is to go back to what we are in my opinion, not turn into something we are not. Now whether this logo accurately represents that is subjective and I won't say you are wrong if you think it doesn't.

I agree with what you say... I suppose I feel that if the Govt think that this is what the state represents and how we live our lifes everyday then maybe they should put there money where their mouths are and support local, innovative/creative and industrious companies instead of using interstate/international firms. Comes across a bit hypocritcal.

Just because you say you are a champion footballer certainly doesn't mean it - best to start performing like one then others will start calling you that with you needing to beat your own drum.

[Hefty]

OK simpletons, yes the brand logo cost 1.5m to create/market/advertise but the tourism dollars into the state from said promotion will be ten fold!!

FMD - now I've heard it all
You reckon that's going to bring in tourism dollars or are you talking about a multi million dollar tv campaign to go with it?
I bet the people on KI thinks its fabulous
The bloke who designed it must be having the biggest laugh of his life at our expense, PLUS he got paid to do it

Yes I reckon that a multi million dollar tv campaign will bring in tourism dollars. So, the small business owners and tourism operators of KI don't think it's fabulous that SA Tourism is spending money to promote KI as a tourism destination??

I believe SA Tourism approached Lara Bingle to do the next tv campaign but was not available so they have Magda Szubankski doing "where the bloody hell are ya?" in a 2-piece.