stampy wrote:being non commercial, since when do the abc give a **** about ratings? they have been about providing a service for as long as i can remember
Fair point in itself. It is true that, strictly speaking, the ABC isn't directly answerable to "market forces" for its keep.
However, ABC board members have been appointed on the recommendation of the government. Anyone that's ever caught a glimpse of Managing Director Mr. Scott in front of the twice-yearly Senate Estimates Committee realises that these gatherings are no proverbial day on the golf course. Scott and his board are answerable for its net expenditure and direction as well as programming and population coverage - the "service" if you will.
As an aside, regular ABC viewers will have noticed the times the ABC have spent the bucks on new drama the eventual premiere is preceded with drawn-out weeks "coming soon" promotion of (to me, irritatingly) high frequency and repetition. Why would that be, if not to increase the audience to better justify the net expenditure and programming direction?
As we've seen in recent times since local sport coverage became an issue, public pressure has done the cause no harm at all. Nor, seemingly, does throwing a few more dollars into the hat, as the ABC have been asking for.
From
"SANFL closes in on television deal with ABC" (the link referred by Gozu, above):-
"It is understood the SANFL has raised the stakes to continue having its State League competition broadcast.
Last year, it paid about $70,000 towards funding the coverage and it has offered considerably more this time, despite its financial troubles."