South's 2012 Clash Guernseys

[Wedgie]

Hopefully someone will post a link/pic bit its in todays Advertiser. Looks a lot like a Geelong top and also is historic for Soutb as they wore hooped guernseys from the 1880s to 1911 and again from 1956 to 1959.

Great to see clubs continue the recent trend of going with historic and/or simple strips as opposed to some of the atrocities that uave come out in the past.

Good work South!

[Mr Beefy]

[Brodlach]

Looks good, well done Panthers

[Bluedemon]

is this top replacing their white jumper from last year?

[story of my life]

is this top replacing their white jumper from last year?

yes

[whufc]

Like it alot, looks wild.

Great work South!

[darley16]

Hate it! Last years alternative was excellent as it maintained the SAFC guernsey historic integrity. Why introduce a Geelong FC wannabe on the tenuous thread of small periods of the past when the club for the vast majority of its history wore the navy blue and white that everone recognises as the SAFC brand identity and which also was worn by premiership sides in 1930's and 1964. I do, however, agree it's better than most alternative "modern" design jumpers we've seen in recent years.

(Cue most Southies to sledge me as per our fan forum site )

[southee]

Hate it! Last years alternative was excellent as it maintained the SAFC guernsey historic integrity. Why introduce a Geelong FC wannabe on the tenuous thread of small periods of the past when the club for the vast majority of its history wore the navy blue and white that everone recognises as the SAFC brand identity and which also was worn by premiership sides in 1930's and 1964. I do, however, agree it's better than most alternative "modern" design jumpers we've seen in recent years.

(Cue most Southies to sledge me as per our fan forum site )

No darley16...... I did not see the problem with the white away guernsey from last year.

I loved the plain white with blue SA logo prominate at the front.

But I'll have to live with it ......as long as they win!!!

[story of my life]

Hate it! Last years alternative was excellent as it maintained the SAFC guernsey historic integrity. Why introduce a Geelong FC wannabe on the tenuous thread of small periods of the past when the club for the vast majority of its history wore the navy blue and white that everone recognises as the SAFC brand identity and which also was worn by premiership sides in 1930's and 1964. I do, however, agree it's better than most alternative "modern" design jumpers we've seen in recent years.

(Cue most Southies to sledge me as per our fan forum site )

Every south player i spoke to loves it (all one of them)

[Bunton]

like it

[RustyCage]

Last years was much better than this one

[Dirko]

Last years was much better than this one

I agree.

[JK]

Last years was much better than this one

I agree.

x3 (was a huge fan of last years version)

[zipzap]

I'm surprised nobody has commented on the prominence of the sponsor's logo. I know it's a necessary evil these days but what a shame...ruins any attempt at 'authenticity' or heritage IMO

[saintal]

Much prefer last years.

[southee]

I'm surprised nobody has commented on the prominence of the sponsor's logo. I know it's a necessary evil these days but what a shame...ruins any attempt at 'authenticity' or heritage IMO

Agree .... Especially it's bright yellow too

[Hazydog]

Assuming most supporters liked last years version & it served the purpose of being a clash guernsey, then I guess the only motivation to change it would be to generate some income from sales. Wondering roughly how many they would have sold of last years design, how many they would expect to sell of the new one, and what sort of revenue would this generate?

[youngpace]

like it

When you work at the club of course your going to....

[Jim05]

Much prefer last years.

Yep, last years was awesome

[Hondo]

Assuming most supporters liked last years version & it served the purpose of being a clash guernsey, then I guess the only motivation to change it would be to generate some income from sales.

I reckon a key driver, more important than merchandise sales, would be the need to highlight the sponsor's logo better. A yellow logo on white wouldn't work. I think they have used a heritage design to soften the blow of losing last year's "inverted" design.

The Aussie one day cricket side coincidentally went to a dark green uniform at the same time as the yellow Commonwealth Bank logo was needed.

I don't have an issue with South taking this approach. I like the design but also if we want our clubs to be financially successful we have to accept alternate guernsies, sponsors logos, etc.