by csbowes » Mon Feb 14, 2011 9:39 pm
STURT AGM REPORT
Firstly, my sincere congratulations to SFC for showing some real imagination with tonights presentation. In recent years, SFC has done the usual series of speeches from the General Manager, President, Finance Director and so on. There's been nothing wrong with this approach, you get to hear what these guys think, people get to ask questions as much as they like and generally you find out about some of the major victories or losses for the club from an administrative perspective.
The same series of speeches were done tonight, but General Manager, Matt Benson, included a power point presentation with his speech which divulged a lot of other interesting information about the club and where it's been and where it's going. For example, his presentation included information on where some of the clubs funds had been spent, improvements to gaming facilities, club room refurbishments, gymnasium expansions and a myriad of other items.
This certainly gave you a feel for where the club was focusing some of it's financial attention, areas of the club from both a football and commercial point of view, that needed some level of investment. Very informative to say the least...
Also interesting was the presentation of graphs showing the Net Gaming Revenue return for both Castle Tavern and Bazaar over the last 12-15 months and how that revenue for that month compared to the same month 1 year earlier. This was graphed against the state average, so you could see not only the wildly varying levels of return on a month to month basis, but also how our clubs returns were in comparison to the state average.
Oh and we were performing reasonably well...
Excellent to see...
Even more interesting was the next few slides which were about "things we're happy about" and "things that concern us" as a club, so Matt had listed some good wins for the club, such as a new 3 year deal with Clarridge Holden, which hopefully will help us perform like the other Holden club in this competition! On the downside, well areas of concern, were not so much about what is going wrong for the club, but rather what concerns the club had in the world of football.
For example...
Bad media coverage of football as a brand these days... maybe in reference to scandals or the general displeasure the football public seems to have with the modern game, poor performance of the Power and Crows financially maybe...
Concerns about the AFL wanting to AFL-ise the whole competition, while no strong or extreme views were put forward by the club, total diplomacy there as you'd want (and expect) from a professional like Matt, it did at least acknowledge to those in attendance that it is not only us as SANFL followers, but also the club, that may raise concerns to the Commission that maybe we're jumping about for the AFL, the "jump" and we say "how high sir" sorta thing.
Excellent disclosure...
From a financial perspective the club reduced some expenditures administratively, increased football department spending, kept other costs in check and overall posted a profit of just under $70,000.. That represents a $130,000 turnaround on last year and something like a $320,000 turnaround on 2008. So I think the clubs view at last years AGM that they realised some errors in judgement, had put in place some actions, rang true, as they did what they said they'd do.
A point in case is the reorganisation of staffing at Bazaar, changing the way the place works, they've done that, now have dedicated staff and the place is bringing in ~$100,000 in profit to the club now.
So we're not talking millions, but they've turned it around and it's heading in the right direction for sure. They can now point to having runs on the board and coming through on their promises.
Again, pleasing to see...
Finally, Luke Norman and his view on the season gone and season ahead. I'll be brief here, but basically Luke did allude to there was a few attitude problems within the ranks last year, no names mentioned obviously, but what he said suggested that there may have been some real inconsistency in players attitudes and that, in the end, affected performance. Players have moved on, new guys are in, some huge guys too, 6'6" and 6'"5 for starters, new improved attitude and enthusiasm.
So certainly, he gave the people some commentary which would give us some hope...
That's it... good AGM... claps all round to Matt Benson and Richard Allen (out going prez) and Jason Kilic (new prez).