Freo - giving the anchor the Heave Ho?
Posted: Tue Sep 09, 2008 9:20 amhttp://www.news.com.au/perthnow/sport/a ... 38,00.html
FREMANTLE'S club song, logos and even team colours will be reviewed. And the Dockers' controversial anchor symbol is also set to be hotly debated. It has been a widely held view that association with an anchor has weighed down ambitions for success at Fremantle.
New chief executive Steve Rosich will present a full business and marketing strategy to Fremantle board of directors and his senior staff early next year.
"Even though we've got a short history of only 14 years, there's respect you have to have for that when we are considering changes,'' Rosich said.
"I really like our jumper design and our brand elements that we do have.
"But what I have resolved is to work with the board, our management staff and stakeholders to sit down early next year and have a look at our club brand values"
"Once we've solidified those we can revisit our brand elements such as our song, jumper and logos.
"We want them to reflect what we want the brand elements to be in the future.
"Brand elements are all things that supporters hold sacred, like colours, the jumper, the song and logos.''
FREMANTLE'S club song, logos and even team colours will be reviewed. And the Dockers' controversial anchor symbol is also set to be hotly debated. It has been a widely held view that association with an anchor has weighed down ambitions for success at Fremantle.
New chief executive Steve Rosich will present a full business and marketing strategy to Fremantle board of directors and his senior staff early next year.
"Even though we've got a short history of only 14 years, there's respect you have to have for that when we are considering changes,'' Rosich said.
"I really like our jumper design and our brand elements that we do have.
"But what I have resolved is to work with the board, our management staff and stakeholders to sit down early next year and have a look at our club brand values"
"Once we've solidified those we can revisit our brand elements such as our song, jumper and logos.
"We want them to reflect what we want the brand elements to be in the future.
"Brand elements are all things that supporters hold sacred, like colours, the jumper, the song and logos.''
) but emerged with very strong "looks". That's not to say that changing the uniforms was the sole reason for the later success but it does indicate a strong commitment to a new order and a fresh start.
