Hi everyone,
The article is not available as a link anywhere unfortunately, so please find as below. I have spoken with Wedgie and he was fine with this being published:
MAGAREY MEDAL TRADITION TO ENDThe telecast of the Magarey Medal has been a high point for most SANFL fans. Since the first telecast in the late 1960's after many years of radio broadcasts of the count, followers have tuned into the coverage to see the emotion, excitement, colour and spectacle of one of the biggest events of the SANFL calendar. Trevor Grimwood's tears of joy in 1977; John Platten's 66 votes of 1984; Gilbert McAdam becoming the first indigenous winner in 1989 and the dramatic ties of 1995, 1997, 2001 and 2002. All were brought to the lounges of footy fans to be relished.
2008 will mark the end of an era in our league. For the first time since the inaugural broadcast, there will be no full telecast of the Magarey Medal. Despite much discussion between the SANFL and previous telecast partner Channel 9, it has been decided to scrap a full telecast.
Instead, there will be occasional live crosses during the evening's programming (The Footy Show) to update viewers on progress (similar to the format used for Port Adelaide's Best and Fairest count).
This decision will, in many circles, cause consternation among football fans. While the event is open to the public, the cost of $1000 per table of ten (based on last year's prices) may be prohibitive for many fans.
It is undoubtedly worth the price, to be able to mix with many of the greatest names of our league, but many prefer the comfort of home to watch the event and with many other financial factors, simply cannot afford this luxury.
While on face value it seems a very harsh decision, there are other sides to the debate. A television insider partially explained much of the rationale behind the decision. "For any station, the cost of a live broadcast - whether it be a Magarey Medal or any major event - is large.
The number of staff required on the night to ensure it all runs smoothly, the technical support required and the logistics make these a huge exercise. Any such broadcast has to be able to return the revenue required to justify the expense. For the Medal, the ratings figures would not justify the return. Many viewers simply don't know who many of the players are. For Channel Nine, it would be a simple economic decision. For less cost, they could easily play a show such as CSI and return ratings figures that are considerably higher."
SANFL General Manager of Partnerships and Strategy, Rob Nelson, is sympathetic to the fans. "Each year, the broadcast of the Magarey Medal is reviewed by the SANFL and Channel Nine. The current coverage had served the prestigious night well, however, ratings had shown signs of slipping and it was clear an alternative coverage needed to be explored.
A number of options were considered by both parties, who came to the mutual conclusion that a series of live crosses was a viable alternative worthy of trying in 2008. Both parties will again review the coverage post event".
Is it time for a lateral solution to the dilemma? Does an opportunity exist for one of the two SANFL radio broadcasters to bid for the right to broadcast the count live on air? The logistics would not be too great in many ways. Given that stations already have to take broadcast equipment to grounds and set up, there would not be too many problems in broadcasting from the venue. Bearing in mind the count was broadcast on radio for a number of years prior to telecast, the event would generally translate well to this medium.
If neither station is able to broadcast, could there be an "internet based count", via either the SANFL website, one of the club websites, or through
http://www.safooty.net, the website for SANFL fans? It would mean a number of website staff working at the count and inputting votes in real time, which could then take the count to a national and worldwide audience - something that has never been attempted before in a live atmosphere. This last solution could prove the way to take the Magarey Medal out to the fans again. The number of passionate interstate and overseas fans who would welcome this opportunity - something that television could never offer in a live format - would justify the idea.
While the loss of the full broadcast is disappointing for fans this year, it also opens the opportunity to take the count into a new dimension, and give the SANFL a chance to go to a global audience