SA Footy

Premier Jay Weatherill launches South Australia's new brand in light and sound show at Elder Park

SOUTH Australia's new brand literally puts the state on the map, depicting its borders as a doorway to the nation.

Premier Jay Weatherill launched the brand tonight in a public light and sound show in Elder Park where its image was projected on to the sails of the Festival Theatre at 9pm.

Featuring a bright red map of Australia with doorways at its centre, representing SA's borders, the new brand is meant to "make a bold statement about our place in Australia and our place in the world", Mr Weatherill said.

"Too often people are unaware of where South Australia is," he said.

"The success of this brand will lie in its uptake. All of our industries ... could use this brand to pitch their products on the world stage."
Opposition Leader Steven Marshall said: "Time will tell whether people take it up. I am hopeful that this will be a good brand to help sell our state overseas and help bring dollars into South Australia."

"Only through people using it will it become as prominent and well known as the maple leaf is for Canada."





http://www.adelaidenow.com.au/news/south-australia/jay-weatheril-launches-states-brand-in-light-and-sound-show-at-elder-park/story-e6frea83-1226591835952

Looks like a packed crowd...

Looks like some sort of real estate logo...

Not sure why they just didn't go with this:



So many more people recognise it!

Footy Chick wrote:Looks like some sort of real estate logo...

Not sure why they just didn't go with this:



So many more people recognise it!

Exactly. Although a lot of douchebags wear them. But I suppose those same douchebags are promoting the state.

What's origami have to do with SA?

How much money did we waste coming up with that?

Looks like a year 8 kid put pen to paper and coloured it in wirh a red texta

Oh dear that's absolutely dreadful

heater31 wrote:How much money did we waste coming up with that?

$1.5m!

this one was best

Are the doorways in the centre open because people are leaving to go east?

I think the girl who designed the Port AFL guernsey could have done better ... FFS

They've "gone all the way" with that one!

The Maple Leaf is a popular logo for Canada because its on their **** nations flag you wanker!

By the way, did we just swallow Tassie or have they decided to cede from Australia?

dedja wrote:By the way, did we just swallow Tassie or have they decided to cede from Australia?

K.I anyone??

Our main tourist haven.

open the door to an island free zone ... muppets

Failed Creation wrote:

Footy Chick wrote:Looks like some sort of real estate logo...

Not sure why they just didn't go with this:



So many more people recognise it!

Exactly. Although a lot of douchebags wear them. But I suppose those same douchebags are promoting the state.

because its black n white?

I know that good logos are usually simplified versions of what they represent, but usually their creation dovetails with appeal to the public.
The origami Australia lacks relevance IMO and looks cheap. There's plenty of simplified versions of Australia which are appealing to the eye, this isn't one of them. The doorway makes me think of a hole. Not a good intimation for a town which is borderline interesting.
Having said that, the longer I look at it the better it gets. My initial reaction was that it was dreadful now I think there's a possibility people won't get annoyed by it.
Hopefully overseas people will relate to it. How would it look on our wines, salt, jam, fruit juice and other stuff that gets sold overseas?

dedja wrote:I think the girl who designed the Port AFL guernsey could have done better ... FFS

Classic!