SOUTH Australia's new brand literally puts the state on the map, depicting its borders as a doorway to the nation.
Premier Jay Weatherill launched the brand tonight in a public light and sound show in Elder Park where its image was projected on to the sails of the Festival Theatre at 9pm.
Featuring a bright red map of Australia with doorways at its centre, representing SA's borders, the new brand is meant to "make a bold statement about our place in Australia and our place in the world", Mr Weatherill said.
"Too often people are unaware of where South Australia is," he said.
"The success of this brand will lie in its uptake. All of our industries ... could use this brand to pitch their products on the world stage."
Opposition Leader Steven Marshall said: "Time will tell whether people take it up. I am hopeful that this will be a good brand to help sell our state overseas and help bring dollars into South Australia."
"Only through people using it will it become as prominent and well known as the maple leaf is for Canada."
http://www.adelaidenow.com.au/news/south-australia/jay-weatheril-launches-states-brand-in-light-and-sound-show-at-elder-park/story-e6frea83-1226591835952
