South Australia's new brand logo

[HH3]

It looks shit by itself. But I actually dont mind how it looks projected onto the Festival Theatre.

[RustyCage]

Surprising that it doesn't have Tasmania on it. Then again, not many people do have maps of Tasmania these days

[Johno6]

Surprising that it doesn't have Tasmania on it. Then again, not many people do have maps of Tasmania these days

Please close thread

Jerry Seinfeld has just done his part.

[HH3]

Surprising that it doesn't have Tasmania on it. Then again, not many people do have maps of Tasmania these days

Please close thread

Jerry Seinfeld has just done his part.

Please dont identify forum users

[Booney]

Surprising that it doesn't have Tasmania on it. Then again, not many people do have maps of Tasmania these days

Please close thread
Jerry Seinfeld has just done his part.

Please dont identify forum users

[Sorry Dude]

it could have been worse

logo-fail-china-restaurant[1].jpg (19.19 KiB) Viewed 277 times

[OnSong]

Awesome.

[Sky Pilot]

Surprising that it doesn't have Tasmania on it. Then again, not many people do have maps of Tasmania these days

Moved to Brazil perhaps?

[Hefty]

OK simpletons, yes the brand logo cost 1.5m to create/market/advertise but the tourism dollars into the state from said promotion will be ten fold!!

[Sky Pilot]

OK simpletons, yes the brand logo cost 1.5m to create/market/advertise but the tourism dollars into the state from said promotion will be ten fold!!

And the source for this simple claim is.......

[whufc]

Oops I thought it was channel 7,s new logo!

[scoob]

OK simpletons, yes the brand logo cost 1.5m to create/market/advertise but the tourism dollars into the state from said promotion will be ten fold!!

It's not so much the money spent on marketing etc. its the fact the money is spent on something that looks carp!

It may however pursuade a few boats of refugees from Xmas Island to SA as it looks like we are the back door of the nation. Imagine the publicity we would get then!!! Everyone will be saying Christmas island WTF is that?!?!?!?!

[Wedgie]

Heftys right. Just talked to a mate in Queensland who had no interest in coming here. He saw the new logo and is lining up for the next plane here.

[woodublieve12]

Surprising that it doesn't have Tasmania on it. Then again, not many people do have maps of Tasmania these days

considering when i went to the san diego zoo a while back, when i got to an australian animal. on the little bio it said its from 'Australia and Tasmania'... we're the same country... still makes me chuckle though.

[OnSong]

Heftys right. Just talked to a mate in Queensland who had no interest in coming here. He saw the new logo and is lining up for the next plane here.

Classic

[Hefty]

Heftys right. Just talked to a mate in Queensland who had no interest in coming here. He saw the new logo and is lining up for the next plane here.

See already had an impact!

But let's be honest here as a state we have to do SOMETHING to get the promotion of the state out to the public. Yes, the logo may not be the most attractive thing going around but it is about getting the word out to tourists about SA. I believe we are second only to the ACT as the least most visited state/territory in all of Australia!!

Kangaroo Island saw a huge spike in tourism numbers of the back of the recent KI ad (Eddie Vedder) and I believe they will be laying out ads for each region with hopefully a similar impact.

[OnSong]

Heftys right. Just talked to a mate in Queensland who had no interest in coming here. He saw the new logo and is lining up for the next plane here.

See already had an impact!

But let's be honest here as a state we have to do SOMETHING to get the promotion of the state out to the public. Yes, the logo may not be the most attractive thing going around but it is about getting the word out to tourists about SA. I believe we are second only to the ACT as the least most visited state/territory in all of Australia!!

Kangaroo Island saw a huge spike in tourism numbers of the back of the recent KI ad (Eddie Vedder) and I believe they will be laying out ads for each region with hopefully a similar impact.

I've got an idea, why don't we slash millions from our tourism budget, close our regional tourist centres and centralise all our tourist outlets to some sleazy CBD building!?

[Johno6]

Hefty works for Tourism SA

[gossipgirl]

Heftys right. Just talked to a mate in Queensland who had no interest in coming here. He saw the new logo and is lining up for the next plane here.

See already had an impact!

But let's be honest here as a state we have to do SOMETHING to get the promotion of the state out to the public. Yes, the logo may not be the most attractive thing going around but it is about getting the word out to tourists about SA. I believe we are second only to the ACT as the least most visited state/territory in all of Australia!!

Kangaroo Island saw a huge spike in tourism numbers of the back of the recent KI ad (Eddie Vedder) and I believe they will be laying out ads for each region with hopefully a similar impact.

I've got an idea, why don't we slash millions from our tourism budget, close our regional tourist centres and centralise all our tourist outlets to some sleazy CBD building!?

perhaps outsource it to India

[OnSong]

Hefty works for Tourism SA

Good