I need to know....

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Re: I need to know....

Postby Lightning McQueen » Mon Jan 05, 2026 8:34 am

I know that regular TV shows have their breaks over Christmas but do marketing people who write adverts do the same?

F*** there are some shocking ads getting around.

There are 3 Westpac ads featuring Patty and Gaz that would have to make the top half a dozen, a couple of Youi ones are terrible, any RAA ad that has Trev the smartarse bee in it, Budget Direct ones are cringy and there is another serial pest one that escapes me right now that is just plain terrible. They are all on during the cricket.
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Re: I need to know....

Postby dedja » Mon Jan 05, 2026 9:59 am

I hear you brother, although I don’t think it’s just the festive season, ad makers are genuinely shite all year round.
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Re: I need to know....

Postby Jimmy_041 » Mon Jan 05, 2026 11:38 am

Lightning McQueen wrote:I know that regular TV shows have their breaks over Christmas but do marketing people who write adverts do the same?

F*** there are some shocking ads getting around.

There are 3 Westpac ads featuring Patty and Gaz that would have to make the top half a dozen, a couple of Youi ones are terrible, any RAA ad that has Trev the smartarse bee in it, Budget Direct ones are cringy and there is another serial pest one that escapes me right now that is just plain terrible. They are all on during the cricket.


I was talking with Nick Reade on Christmas Day about the Bank SA Piping Shrike and Trev as they were both under his watch and done by the same marketing bloke. Both are ****ing annoying but he says both are very successful in brand awareness

I told him we set the dogs on any piping shrike we see in Hazelwood Park. He said "see you remember it"
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Re: I need to know....

Postby Lightning McQueen » Mon Jan 05, 2026 11:42 am

Jimmy_041 wrote:
Lightning McQueen wrote:I know that regular TV shows have their breaks over Christmas but do marketing people who write adverts do the same?

F*** there are some shocking ads getting around.

There are 3 Westpac ads featuring Patty and Gaz that would have to make the top half a dozen, a couple of Youi ones are terrible, any RAA ad that has Trev the smartarse bee in it, Budget Direct ones are cringy and there is another serial pest one that escapes me right now that is just plain terrible. They are all on during the cricket.


I was talking with Nick Reade on Christmas Day about the Bank SA Piping Shrike and Trev as they were both under his watch and done by the same marketing bloke. Both are ****ing annoying but he says both are very successful in brand awareness

I told him we set the dogs on any piping shrike we see in Hazelwood Park. He said "see you remember it"


Oh yeah, they were terrible. I actually avoid products if they have an ad that annoys the f*** out of me.

I'm getting annoyed with myself as the other one is still escaping me, it was on about 15 times last night.
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Re: I need to know....

Postby Lightning McQueen » Mon Jan 05, 2026 11:43 am

dedja wrote:I hear you brother, although I don’t think it’s just the festive season, ad makers are genuinely shite all year round.


It must be that I only watch FTA when the cricket is on.
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Re: I need to know....

Postby am Bays » Mon Jan 05, 2026 11:44 am

Jimmy_041 wrote:
Lightning McQueen wrote:I know that regular TV shows have their breaks over Christmas but do marketing people who write adverts do the same?

F*** there are some shocking ads getting around.

There are 3 Westpac ads featuring Patty and Gaz that would have to make the top half a dozen, a couple of Youi ones are terrible, any RAA ad that has Trev the smartarse bee in it, Budget Direct ones are cringy and there is another serial pest one that escapes me right now that is just plain terrible. They are all on during the cricket.


I was talking with Nick Reade on Christmas Day about the Bank SA Piping Shrike and Trev as they were both under his watch and done by the same marketing bloke. Both are ****ing annoying but he says both are very successful in brand awareness

I told him we set the dogs on any piping shrike we see in Hazelwood Park. He said "see you remember it"


Brand awareness, stupid me, I thought the idea is to get people to actually consume the product. I have awareness of a product if the ad makes me more inclined to avoid products that have shitty ads shoved down my throat.

Oscar Pretorius has more chance of getting tinea than I have of purchasing any bank SA product or getting any insurance from RAA.

I wonder if they measure brand evasion as a result of their ads as part of their KPIs???
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Re: I need to know....

Postby Lightning McQueen » Mon Jan 05, 2026 11:46 am

Took 30 seconds to stream 7 and see the Chemist Warehouse ad with Patty and Gaz on it, gee whiz............I still don't think it was the other one that escaped me.
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Re: I need to know....

Postby dedja » Mon Jan 05, 2026 11:51 am

It’s unfortunately true that even the shitty ads that annoy the crap out of you increase awareness. The very fact we’re discussing here proves the point.

Think of the old Cunningham Warehouse ads.

How many times do you get a crap song stuck in your head and can’t get it out … same phenomenon here.
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Re: I need to know....

Postby am Bays » Mon Jan 05, 2026 11:59 am

dedja wrote:It’s unfortunately true that even the shitty ads that annoy the crap out of you increase awareness. The very fact we’re discussing here proves the point.

Think of the old Cunningham Warehouse ads.

How many times do you get a crap song stuck in your head and can’t get it out … same phenomenon here.


That's my point if I'm paying for an advertising campaign I'm not wanting awareness I'm wanting a return as my KPI.

The fact that advertising agencies promote this awareness line as opposed to the cost benefit of their campaign is indicative of where we are at in modern society.

Dont get me started on "article clicks"...
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Re: I need to know....

Postby Jimmy_041 » Mon Jan 05, 2026 12:03 pm

dedja wrote:It’s unfortunately true that even the shitty ads that annoy the crap out of you increase awareness. The very fact we’re discussing here proves the point.

Think of the old Cunningham Warehouse ads.

How many times do you get a crap song stuck in your head and can’t get it out … same phenomenon here.


It's the dark art of advertising / marketing
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Re: I need to know....

Postby Spargo » Mon Jan 05, 2026 9:41 pm

dedja wrote:It’s unfortunately true that even the shitty ads that annoy the crap out of you increase awareness. The very fact we’re discussing here proves the point.

Think of the old Cunningham Warehouse ads.

How many times do you get a crap song stuck in your head and can’t get it out … same phenomenon here.

He was elite. Ended up finishing his ads simply with “Cunno’s”…
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