New Radiohead album - pay what you want

The new Radiohead album has been released as download only from their website. You can nominate how much or how little you want to pay which I think is an absolute landmark event.
Think about it, they have sidestepped any need to having a record label. All $ in theory would go to the band. I don't know how much a band makes per CD after all the fees to labels, distributors, stores, marketing etc are taken out but I bet it is bugger all. Effectively by purchasing an album in this way you are truly supporting your favourite bands - the labels would be watching this very closely.
Of course the catch is getting people to actually pay to download the album in the first place in this era of Limewire etc. I guess the idea is that even if 25-50% of their fans pay for it, they will still make money due to the overheads that have been disposed of.
Initially the Radiohead site didn't work for me so I downloaded it for free from a torrent site. After listening to it (it's good) and reading an interview with Johnny Greenwood about the idea behind it, I felt compelled to pay for it - so I did, 4 quid which is about 10 bucks. I felt good about it too - I think this is a really cool experiment and I hope more bands follow their lead, will be interesting to see if it is successful or not.
Thoughts? Has anyone else paid for it - how much? If one of your favourite bands did something similar would you pay for it?
Think about it, they have sidestepped any need to having a record label. All $ in theory would go to the band. I don't know how much a band makes per CD after all the fees to labels, distributors, stores, marketing etc are taken out but I bet it is bugger all. Effectively by purchasing an album in this way you are truly supporting your favourite bands - the labels would be watching this very closely.
Of course the catch is getting people to actually pay to download the album in the first place in this era of Limewire etc. I guess the idea is that even if 25-50% of their fans pay for it, they will still make money due to the overheads that have been disposed of.
Initially the Radiohead site didn't work for me so I downloaded it for free from a torrent site. After listening to it (it's good) and reading an interview with Johnny Greenwood about the idea behind it, I felt compelled to pay for it - so I did, 4 quid which is about 10 bucks. I felt good about it too - I think this is a really cool experiment and I hope more bands follow their lead, will be interesting to see if it is successful or not.
Thoughts? Has anyone else paid for it - how much? If one of your favourite bands did something similar would you pay for it?