Ashes tickets on sale in June

http://content-aus.cricinfo.com/australia/content/story/236104.html
Does anything else think this is completely stupid? They, all of a sudden, assume the "most loyal" fans use the net, so therefore, join the cricket family.
I just think this will create more of a divide.
Ashes tickets for next summer's five-Test series will go on sale to the Australian "Cricket Family" on June 1, but fans not registered with the country's board will have to wait more than two weeks to secure seats. The plan announced today encourages local fans to get in ahead of England threats such as the Barmy Army by expressing interest on Cricket Australia's website.
Does anything else think this is completely stupid? They, all of a sudden, assume the "most loyal" fans use the net, so therefore, join the cricket family.
I just think this will create more of a divide.