England and Australia will play each other in ten consecutive Tests across two series home and away in 2013-14, after it was confirmed by Cricket Australia that the dates of the next Ashes series Down Under have been brought forward by a year.
The situation, which last occurred in 1974-75, has been forced upon the two boards by the competing demands of the 2015 World Cup, which is also scheduled to be held in Australia and which, had the 2014-15 Ashes gone ahead as planned, would have required England's cricketers to remain in the country for five months.
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A major consideration for CA was the prospect of a new round of TV rights negotiations, as the current deal is set to expire in May 2013. With India due to tour in 2011-12, followed by South Africa, England and the World Cup, the board is anticipating four consecutive seasons of high-quality international cricket.
''The Ashes have an x-factor element that excites the Australian public," said Young. "The Ashes make turnstiles spin and they drive the ratings up. In terms of the next media contract, it's an ideal starting point because it's a lucrative blue chip series and all the networks would give their eye teeth to get hold of it."
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