Is cool - was wondering if a Messenger expansion was happening

When I'm back in town, I always read the Northern Messenger (or whichever one is based where I'm staying), and am very disappointed in the sports coverage, let alone the lack of local football coverage. Quite often the sport stories are far too generic and there's little coverage of the 'every man', the people who generally read the paper.
The Messenger could really distinguish itself from Big Brother (The Tiser) if it localised its sports coverage and stepped away from puff pieces on people like Darren Lehmann or Jason Gilliespie etc. For example - a bloke from Salisbury FC recently became the first player in his club's long history to play 300 games. Those are the stories people want to read.
It's great to see coverage of SANFL, but I would suggest a page, or maybe two, in each of the Messenger papers, covering the ammo clubs in that zone would be more than appropriate.
I'm sure there are plenty of potential advertisers who could see the benefit in sponsoring such a page.