No Advertising Game Cost Hypothetical

Watching the 72 VFL GF recently and it was immediately noticeable the lack of commercial advertising anywhere and thus less cluttered as a spectacle.
It got me thinking for all the marketing boffins, hypothetically speaking, what would it cost someone who wanted a 'clean' game to buy it and thus all advertising was removed from the visual spectacle IE No advertising anywhere e.g. ball, jumpers, anything and everything?
Obviously it would be off the chart but everything has its price but purely hypothetically the figure would be.....
It got me thinking for all the marketing boffins, hypothetically speaking, what would it cost someone who wanted a 'clean' game to buy it and thus all advertising was removed from the visual spectacle IE No advertising anywhere e.g. ball, jumpers, anything and everything?
Obviously it would be off the chart but everything has its price but purely hypothetically the figure would be.....