by CK » Mon Jul 04, 2011 8:35 pm
Ten usually is more patient with shows over the last few years, allowing them to build an audience and sticking with them to give them time. The 7pm Project is a prime example. It had terrible ratings for ages, but the network committed to the show and allowed it time to grow, in traditionally one of the toughest timeslots of all and it has paid off.
Losing George Negus would be a blow to a station that focusses on the 16-39 demographic much more heavily than any other station, but still needs that "older edge" at times to keep a more credible edge on current affairs. They are fortunate in having the ratings powerhouse of Masterchef to keep things going for advertisers, but realistically, wouldn't want to lose too many potential "core credibility" programs to focus too heavily on reality TV.
Can you guess where I'm calling from, the Las Vegas Hilton...