TV ADs by Port Power

I am wondering how Port Power can afford these self promoting prime time propaganda on TV these days. SANFL would much more appreciate perhaps them refunding all the cash provided to save the club not that long ago. They are the Port Power now (thats what they wanted) since 1997 but they still draw that long bow claiming back to 1870 (that was Port Adelaide magpies who no long exist or have areas to recruit in SA