Sunday Mail poll

[zipzap]

IMO one of the best things (or least worst as some mischievous scamps might suggest) about the Sunday Mail was the sports section lift-out which enabled the paper to be shared equitably on a casual Sunday morning between spouse, partner, flatmate etc. In my household, as in many others I have informally surveyed, the Mail is a different beast from other daily papers because it provides one of the few weekly opportunities to sit down with said spouse, partner, flatmate etc and relax for 5 minutes in this topsy-turvy world we live in. Its shareability along sports and light news / entertainment lines has served it well but for some reason this has been changed.

There has already been a thread devoted to this with most frustrated posters, including this one, having their protests officially met with arguments about market research suggesting it's what people want. So I'm genuinely interested whether this poll will bear this out or show that the change is at odds with the opinions of a substantial section of South Australian sports supporters.

[prowling panther]

Q. What market research did the Sunday Mail do?

A. Three little piggy's went to market research

[maccad]

I know one thing has not changed and that is sanfl is still considered not important news.

[therisingblues]

From Adelaide Now website:

Market research suggested that the Sunday Mail's "liftout" style was impacting negatively on South Australian families. Each family member, it was discovered, tended to take one or more parts of the paper and disappear to different areas of the household or backyard, in some cases even leaving the family property altogether to ogle the specific section of interest with friends at the hair salon, the pub, or the kid's playgroup. The Sunday Mail no longer wanted to be in the vangaurd of the destruction of the atomic family as an institution, writes Stevens Parkers CEO of the Sunday Mail: "It's just not right. Dad would take the sports section and hang out in the crapper for 50 minutes or more, meanwhile Mum's in the kitchen looking at the fashion section! Little Sally's got her head in the society pages in the loungeroom, Grandma's still in the bedroom checking out who died in the funeral pages and young Bobby has commandeered the comics section and gone off to day care in the hope that other of his friends have also "skipped home"."
The research concluded that the integration of the Sunday Mail would enable tighter family relations by forcing them to all squeeze onto the one sofa as they struggle to open the paper to four or five different places all at the same time. A nominated "paper holder" would also be required, teaching the family valuable delegation skills. However, in the event the family is unable to cooperate to that extent, the paper could potentially end up scattered and torn into hundreds of sheets. The Sunday Mail has implemented a special "Family Paper Reading" training course to help families adjust to the new format In the words of Stevens Parkers "We are all incredibly excited, and we are sure that South Australians will lovingly embrace the new concept."

[G]

I suggest if you want to voice your displeasure at the Mail's new concept, send off emails to Megan Lloyd at the mail and Im sure she will get back to you fairly quickly telling you that you are in the minority

-Mind you the 4 or 5 reasons or things she suggested to me, I didnt agree with any of

[zipzap]

That's gold Theri

[Dog_ger]

I like the lift out and have not purchased it since the lift-out disappeared.

Rather wait for Mondays Lift-out.

I shake my head at female decisions some times.....

This is your temporary job Megan Lloyd.

[Pseudo]

There has already been a thread devoted to this with most frustrated posters, including this one, having their protests officially met with arguments about market research suggesting it's what people want. So I'm genuinely interested whether this poll will bear this out or show that the change is at odds with the opinions of a substantial section of South Australian sports supporters.

The same thing happened when Cascade changed their stubby size to 330 mL without changing the price. An email to Cascade, in which I promised NEVER to buy a Cascade lager in a 330 mL bottle, was met with a reply email in which I was assured that their market research showed overwhelmingly that punters wanted to drink less beer for the same price.

I wonder if the pony-tailed git who performed their market research got the @rse when some months later, having lost a very large proportion of their market share, Cascade reverted back to 375 mL bottles...

[prowling panther]

From Adelaide Now website:

Market research suggested that the Sunday Mail's "liftout" style was impacting negatively on South Australian families. Each family member, it was discovered, tended to take one or more parts of the paper and disappear to different areas of the household or backyard, in some cases even leaving the family property altogether to ogle the specific section of interest with friends at the hair salon, the pub, or the kid's playgroup. The Sunday Mail no longer wanted to be in the vangaurd of the destruction of the atomic family as an institution, writes Stevens Parkers CEO of the Sunday Mail: "It's just not right. Dad would take the sports section and hang out in the crapper for 50 minutes or more, meanwhile Mum's in the kitchen looking at the fashion section! Little Sally's got her head in the society pages in the loungeroom, Grandma's still in the bedroom checking out who died in the funeral pages and young Bobby has commandeered the comics section and gone off to day care in the hope that other of his friends have also "skipped home"."
The research concluded that the integration of the Sunday Mail would enable tighter family relations by forcing them to all squeeze onto the one sofa as they struggle to open the paper to four or five different places all at the same time. A nominated "paper holder" would also be required, teaching the family valuable delegation skills. However, in the event the family is unable to cooperate to that extent, the paper could potentially end up scattered and torn into hundreds of sheets. The Sunday Mail has implemented a special "Family Paper Reading" training course to help families adjust to the new format In the words of Stevens Parkers "We are all incredibly excited, and we are sure that South Australians will lovingly embrace the new concept."

What a crock of sh!t

[locky801]

The New Sunday mail is crap, as has been pointed out, nothing like sitting down to a Sunday Breakky with the missus reading one part, the kids some others and me the sports section, and we all did it sitting out on our back verandah as a family gave it 2 weeks, i for one now dont worry about the sunday mail, hopefully sales drop big time and it will revert back but i aint holding my breath

[Spideroncall]

Q. What market research did the Sunday Mail do?

A. Three little piggy's went to market research

[Spideroncall]

From Adelaide Now website:

Market research suggested that the Sunday Mail's "liftout" style was impacting negatively on South Australian families. Each family member, it was discovered, tended to take one or more parts of the paper and disappear to different areas of the household or backyard, in some cases even leaving the family property altogether to ogle the specific section of interest with friends at the hair salon, the pub, or the kid's playgroup. The Sunday Mail no longer wanted to be in the vangaurd of the destruction of the atomic family as an institution, writes Stevens Parkers CEO of the Sunday Mail: "It's just not right. Dad would take the sports section and hang out in the crapper for 50 minutes or more, meanwhile Mum's in the kitchen looking at the fashion section! Little Sally's got her head in the society pages in the loungeroom, Grandma's still in the bedroom checking out who died in the funeral pages and young Bobby has commandeered the comics section and gone off to day care in the hope that other of his friends have also "skipped home"."
The research concluded that the integration of the Sunday Mail would enable tighter family relations by forcing them to all squeeze onto the one sofa as they struggle to open the paper to four or five different places all at the same time. A nominated "paper holder" would also be required, teaching the family valuable delegation skills. However, in the event the family is unable to cooperate to that extent, the paper could potentially end up scattered and torn into hundreds of sheets. The Sunday Mail has implemented a special "Family Paper Reading" training course to help families adjust to the new format In the words of Stevens Parkers "We are all incredibly excited, and we are sure that South Australians will lovingly embrace the new concept."

With families now having to spend time together to read the new Sunday mail it is noted that additional pressure will be added to the family unit and an increase in funding will be required for the demand on government counselling and an overall increase in the divorce rate!

It’s amazing what can be accomplished on the toilet seat! And the overall savings to the Governments bottom end!

[zipzap]

I will email the Sunday Mail a link to this 'market research' in a few day's time. Though since one of their journos in particular seems Hooked on getting his scoops from this site, I'm guessing they'd already be aware of it

[gadj1976]

From Adelaide Now website:

Market research suggested that the Sunday Mail's "liftout" style was impacting negatively on South Australian families. Each family member, it was discovered, tended to take one or more parts of the paper and disappear to different areas of the household or backyard, in some cases even leaving the family property altogether to ogle the specific section of interest with friends at the hair salon, the pub, or the kid's playgroup. The Sunday Mail no longer wanted to be in the vangaurd of the destruction of the atomic family as an institution, writes Stevens Parkers CEO of the Sunday Mail: "It's just not right. Dad would take the sports section and hang out in the crapper for 50 minutes or more, meanwhile Mum's in the kitchen looking at the fashion section! Little Sally's got her head in the society pages in the loungeroom, Grandma's still in the bedroom checking out who died in the funeral pages and young Bobby has commandeered the comics section and gone off to day care in the hope that other of his friends have also "skipped home"."
The research concluded that the integration of the Sunday Mail would enable tighter family relations by forcing them to all squeeze onto the one sofa as they struggle to open the paper to four or five different places all at the same time. A nominated "paper holder" would also be required, teaching the family valuable delegation skills. However, in the event the family is unable to cooperate to that extent, the paper could potentially end up scattered and torn into hundreds of sheets. The Sunday Mail has implemented a special "Family Paper Reading" training course to help families adjust to the new format In the words of Stevens Parkers "We are all incredibly excited, and we are sure that South Australians will lovingly embrace the new concept."

"It was discovered".......now wouldn't you think they'd do market research BEFORE changing it? I just cannot believe the dimwits that changed it prior to doing some research!

[Pseudo]

I will email the Sunday Mail a link to this 'market research' in a few day's time. Though since one of their journos in particular seems Hooked on getting his scoops from this site, I'm guessing they'd already be aware of it

[pom pom]

This topic has captured my immediate attention! It takes ALOT for me to send an email and that is exactly what I did after 2 weeks of purchasing THE (much anticipated) 'NEW' SUNDAY MAIL! as I stated in my Email, I have grown up with the sunday mail every week and there is nothn better on a sunday morning sittn down to breaky with my husband and him quickly taking away the SPORTS SECTION, reading every word and me taking the rest and reading the latest news together! The last 2 or so weeks has just been different. il admit the content is great but as i put to THE SUNDAY MAIL the sports section needs to be a liftout. I got a reply 6 days later telln me the thats not what their research shows, they must have researched an old folks home because thats not what my group of friends are saying! Someone PLEASE send this tread to them!!!!!!!!!!!

[Psyber]

I sent them an email too, and mentioned this thread's poll, though I didn't send a link.

[auto]

From Adelaide Now website:

Market research suggested that the Sunday Mail's "liftout" style was impacting negatively on South Australian families. Each family member, it was discovered, tended to take one or more parts of the paper and disappear to different areas of the household or backyard, in some cases even leaving the family property altogether to ogle the specific section of interest with friends at the hair salon, the pub, or the kid's playgroup. The Sunday Mail no longer wanted to be in the vangaurd of the destruction of the atomic family as an institution, writes Stevens Parkers CEO of the Sunday Mail: "It's just not right. Dad would take the sports section and hang out in the crapper for 50 minutes or more, meanwhile Mum's in the kitchen looking at the fashion section! Little Sally's got her head in the society pages in the loungeroom, Grandma's still in the bedroom checking out who died in the funeral pages and young Bobby has commandeered the comics section and gone off to day care in the hope that other of his friends have also "skipped home"."
The research concluded that the integration of the Sunday Mail would enable tighter family relations by forcing them to all squeeze onto the one sofa as they struggle to open the paper to four or five different places all at the same time. A nominated "paper holder" would also be required, teaching the family valuable delegation skills. However, in the event the family is unable to cooperate to that extent, the paper could potentially end up scattered and torn into hundreds of sheets. The Sunday Mail has implemented a special "Family Paper Reading" training course to help families adjust to the new format In the words of Stevens Parkers "We are all incredibly excited, and we are sure that South Australians will lovingly embrace the new concept."

Thats one of the lamest pieces of research/propoganda ive ever read.

[Booney]

Hey Theri, you want to sell any one of those two catches?

[PhilH]

Interestingly our street seems to have been selected at "random" for a special offer trial where we are getting The Sunday Mail delivered free for four weeks.

I wonder if these extra promotions are included in the circulation figures to mask any losses this backlash may lead to.

Also I wonder if they will ask for feedback after the four week trial to see if we will sign up. That will be an interesting opportunity to provide feedback.