Dutchy wrote:nickname wrote:Coopers "willing to share"? They have no choice, there's an existing sponsorship arrangement in place with Lion Nathan. It's hardly a matter of being magnanimous. You seem to think it's unreasonable that a major sponsor asks for some exclusivity in relation to a rival company.
In the AFL Toyota are the major sponsoir yet other clubs are sponsored by Ford and Mazda - so remind me whats the issue here?
I can only assume the circumstances are different (e.g. Ford's sponsorship of Geelong would have pre-dated Toyota's sponsorship) and that Toyota's contract is different. And I would assume that a dividend from Toyota doesn't go directly to a club sponsored by a rival motor company, whereas here each club gets a substantial sum from Lion Nathan.
There have also been instances where AFL players have been prevented from wearing boots made by a rival company to a club's sponsor.
But, since you asked, the issue is that this deal puts at risk a large sponsorship of the SANFL and its clubs, if Lion Nathan believe their contract has been breached.