Heather Kennett @ Messenger Press wrote:Port Magpies fight to survive
Port Magpies CEO Greg EdwardsREUNITING all Port Adelaide Football Club supporters back into the one team and securing a future in the SANFL beyond 2010 are behind a proposed merger of the Magpies and Power.
A joint delegation from both cash-strapped clubs is expected to plead their case this week with the boards of the other eight SANFL clubs, following discussions the club initiated with the Power in mid-September.
Magpies CEO Greg Edwards said a merger would see:
* the Magpies compete under the Port Adelaide Football Club banner in the SANFL, continue to use its country zone and youth development squad players and not become a Power Reserves side;
* share the same administration as the Power at Alberton to reduce costs;
* create extra revenue streams for both clubs by revamping the Magpies-owned Prince of Wales Hotel at Queenstown and a gaming venue at the Port Club at Alberton;
* the Magpies continue to train and use their existing equipment and facilities under the Fos Williams Family stand at Alberton Oval, and;
* a combination of different membership packages developed to cater for Magpies-only fans, Power-only fans, or both.
Mr Edwards said a decision had not been made about the guernsey, name or emblem the SANFL team would use if the proposal was approved.
“One option is for whole club to be one colour, another option is for the Magpies to maintain its guernsey and name,” he said.
“But it makes sense that the SANFL team could maintain Magpie roots and colours, but what we’re taking to the clubs are a number of different possibilities.”
Mr Edwards said the merger was the only option to ensure a Port Adelaide team remained in the SANFL.
“Barring a large windfall of income this is the only option to ensure a Port Adelaide team is present in the SANFL for the next 100 years,” he said.
He said the conditions attached to the formation of the new SANFL side in 1997 when Port Adelaide entered the AFL had contributed to its existing financial predicament.
The SANFL had stipulated the Magpies develop separate sponsorship, training and membership bases to ensure they did not benefit from being associated with a team in the national competition, he said.
However he was confident the merger would resolve the financial problems which have plagued both clubs in recent years.
“The key things the other clubs want to see is evidence of financial stability of the Power in the AFL they want to see evidence the reliance on SANFL money to the Port Adelaide Football Club (PAFC) will end.”
Power special projects manager Matthew Richardson said the merger would reunite the PAFC supporter base and allow the club to build extra commercial revenue streams.
“If we can combine the two clubs we have the opportunity to invest and upgrade the Prince of Wales so that over time we would improve the revenue from there,” he said.
In December the Power reported an end-of-year surplus of $1.57 million, although without cash injections from the SANFL and the AFL it would have recorded a trading deficit of $2.9 million.
The Magpies also needed an advance of its 2010 SANFL distribution to ease its cash-flow problems last December.
Mr Edwards said the club would report a loss of around $200,000 for last season, mirroring their financial deficit in 2008.
Members will have their chance to question the Magpies board about the merger at the club’s Annual General Meeting on January 28.
A decision is expected by February.