SANFL say no to SOLO Sponsorship on the SAFC jumper

[Sojourner]

Have just got an email from the SAFC to let members know that the SANFL will not permit SOLO to be the sponsor on the jumper of the SAFC.

They cant stop the club however from having SOLO signage or promotion at the ground which will be going ahead at the club. South are now left to find another major sponsor instead.

Considering the hypocracy of the SANFL permitting Villis Sponsorshop over Balfours, I think this absolutley reeks, yet am not really all that surprised.

[Pseudo]

Big win for Cadbury-Schweppes. This little affair will give Solo more exposure than a simple slogan on the guernsey ever would have done.

[Wedgie]

Not sure about the recent hypocrisy as they demanded the same of North with Coopers. At least South still get to sell the product unlike North but at $3.50 for a can of pepsi, sunkist or solo I doubt they'll sell too much.
I'll buy a couple from Foodland for 50 cents each before going to Noarlunga Downs next time!

[Brucetiki]

Will South be arranging new Solo-less guernseys then?

[Sojourner]

Here is a copy of the said email!

SOLO brings new innovations to Hickinbotham Oval

Further to the recent announcement of the South Adelaide FC’s 5-year partnership with Schweppes Australia, the Panthers have released details of a number of innovative promotions that will see Schweppes bring further colour, and crowd engagement, to games at Hickinbotham Oval.

Panther CEO Ben Kavenagh stated “The South Adelaide FC was thrilled to be acknowledged by the SANFL as providing the best game-day experience in the league in 2009. Now, with the assistance of Schweppes, we will add further excitement and entertainment to our game-day experience”

Just some of the new innovations will include...

Game-day attendees at Hickinbotham Oval being plucked from the crowd, and put through a number of quirky challenges, to both entertain the crowd and provide participants the chance to win big prizes.

In an SANFL first Panthers Coaches will conduct “Solo Interviews” on the ground prior to the game and at the breaks to give Panther supporters an up-to-the-minute insight into their team.

Key “Solo Stats” will be relayed over the loud speaker after goals further informing and engaging the Hickinbotham Crowd.
Solo branded products will be handed out by League Panther players to game day patrons after the game.

Further colourful and vibrant branding and signage will be shown all around Hickinbotham Oval highlighting the strength of the partnership between Schweppes and the South Adelaide FC.

In a break from tradition, the Panther League team will enter the field each week in bright yellow, solo emblazoned, warm-up jackets, further highlighting the strength of this mutually beneficial partnership.

Kavenagh advised, “The SANFL have the ability to approve the playing jumpers of all its members Clubs, and were reluctant to approve a Solo logo on our jumper that conflicted with one of its major sponsors. Both the South Adelaide FC and Schweppes Australia have respected this request from the League, and as such have since replaced this part of their agreement with a number of visionary promotions. These up-graded promotions both clearly and widely display the Solo brand throughout our stadium, while assisting the Club to provide an innovative and interactive experience to all our home game patrons.”

On behalf of the South Adelaide FC and its passionate supporters, we would like to thank Schweppes Australia for their support, and for assisting the Panthers grow its visionary and interactive game-days.

The club will announce a new senior jumper support partner in the coming days.

For further comments, please make contact SAFC CEO Ben Kavenagh on 8186 8200.